Sept. 28 is a good day to head to Chili’s and have a margarita, some fajitas and maybe even some molten chocolate cake.
That’s because Chili’s restaurants across the U.S. will donate 100% of their Monday profits to St. Jude Children’s Research Hospital. The date is also the culmination of Chili’s Create-A-Pepper to Fight Childhood Cancer campaign, which runs through the month of September.
Chili’s has raised more than $25 million so far in its 10-year, $50 million pledge to the research hospital. The donation will be the largest from a single partner campaign in St. Jude’s history. The 2008 campaign raised more than $6 million for St. Jude.
Throughout September, Chili’s patrons design chili pepper coloring sheets for display at restaurants; buy T-shirts and customized keys; and make online donations. The program started in Memphis in 2002 with seven Memphis-area Chili’s, but the chain took the promotion nationwide in 2004.
Chili's and St. Jude opened the Chili's Care Center, a seven-floor, 340,000-square-foot facility, in 2007. It is the first medical building on the St. Jude campus to bear the name of a corporate partner. Chili's is the flagship brand of Dallas-based Brinker International (NYSE: EAT).
Based in Memphis, St. Jude Children's Research Hospital is a leading pediatric treatment and research facility focused on children's catastrophic diseases. It employs about 3,300 in Memphis.